Hurreia Balouch is a seasoned marketing professional with over a decade of experience across entertainment, retail, F&B, media, and education. As Group Marketing Director at BAAN Holding, she leads the marketing strategy for the Group’s diverse portfolio, driving brand growth, strategic partnerships, and digital transformation.

Hurreia has successfully launched major campaigns and initiatives, including the introduction of "Playocity" by Hasbro in Jeddah, and high-impact collaborations with Saudi Tourism Authority, STC, and McDonald’s. Her leadership has contributed to increased sales, brand visibility, and customer engagement across channels.

She brings deep expertise in digital marketing, influencer campaigns, B2B communications, and integrated planning. Her previous roles at Food Basics, Rumman Company, Alireza Holding, and Alasala Colleges reflect a track record of measurable success and innovation.

Hurreia holds a Master’s in Marketing from the University of Salford and a Bachelor’s in Business from Effat University.